And we think beyond "computing," consumerizing personal storage technology for any portable consumer device-personal digital assistants, digital cameras cellular phones and more. We think in terms of total solutions, including software, tools and media. We think across industries and environments&mdashults and children, large and small business, graphic artists, students and teachers, entertainment, government and more. In our strategic planning process, we think in terms of new "platforms" for recording and playback of information. Our total focus on the customer helps us ride waves of dynamic needs and next-generation applications. It has inspired product and marketing breakthroughs-leading us to realize, and tap into, the powerful emotional investment people have in the "stuff" they create, store, share and protect using our products. Our commitment to consumer research has driven both our product development and our business processes, making us a customer-driven organization. Incorporated: 1980 as Databyte CorporationĬhallenging industry norms and unleashing the imaginations and talents of our employees led Iomega to reinvent "removable mass storage" as the personal storage industry.
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